Firstly, the bottle is not easy to open. If I can give one piece of advice it’s to open this before you get in the shower as it would be easier with dry hands. The top of the bottle has 2 sections - push down VERY HARD on the back section, and the seal will break and the front section will pop up, ready to dispense the shampoo when squeezed.

The product itself has very little scent. It’s a deep purple colour, although the resulting lather was white, so I wasn’t sure how effective it would be (my strongest purple shampoo produces a purple lather and stains my hands).

As I was washing my hair, it felt like a really tangled mess. I used a deep conditioning treatment afterwards, otherwise I think I’d have struggled to comb it out.

I was actually quite shocked by the results. My hair (with 8 week old blonde highlights) had taken on a lovely ashy tone. This was after leaving it on for around 3 minutes.

I’m really pleased with the results, although it needs using every wash to maintain the toning. It’s expensive though, for a relatively small bottle, so I’ll consider buying in future of it happens to be on offer.

I haven’t used this enough yet to give a full review but so far so good. This is a really nice shampoo, it lathers really well and leaves the hair squeaky clean. I’m not 100% sure it works any better than other silver shampoos out there but will say it leaves my hair feeling so healthy! Even after the first wash I was surprised how soft and luxurious my hair felt! For me personally it really is too expensive ( even knowing how it makes my hair feel) I plan to make this bottle last! Nice smell - nothing overpowering. I wore gloves to apply as was worried about stained hands! Great product - sadly out of my normal price range

The shampoo itself seems to be a regular purple shampoo specifically designed to neutralize yellow tones in blonde, gray and highlighted hair. It claims to be enriched with purple carrot and citrus essential oils but I can neither confirm nor deny it. All I can say is that it is purple, lathers well, smells nice and does wash your hair. I didn't see any difference after the first use but neither should you as the instruction states that you should use it 2-3 a week for visible results and blonde hair maintenance. Well I only wash my hair twice a week and since I have a sensitive scalp - I can't use purple shampoos too often.
What I did like is the packaging as it is well made and easy to use.

Once we'd figured out how to open the bottle - give the top opposite the pourer a really good push down, it takes some force to open - then we were good to go.

I didn't find that it lathered up too well on the first wash but got a lot of suds on the second. For me it's a bit of a waste of shampoo as I have very short hair and wash it every couple of days so usually only do the single wash as a rule. I did feel it had stripped my hair of any oils but applied my usual conditioner (I didn't use the Puradoro conditioner as it contains argan oil and that usually makes my hair too greasy, would be better for longer strands) and it felt revived. I didn't think it smelt of much at all.

I didn't think I had that much yellow tone but it had lifted very light from the summer and colouring. I was pleased with the colour of my hair once dried as it did take on a very ash tint. It may not be great if you've just had your hair coloured as I think it would change the tone. Maybe just a quick wash and rinse would get round that than leaving it on for the 2-3 minutes that is suggested on the box. If you like ash, as I do, then you'll probably like this shampoo.

The bottle is only 200ml so is unlikely to last long so at just short of £22 I'm unlikely to be making this a regular purchase, hence the decduction of a star.

So many benefits from this luxury shampoo
Love this purple inducing mix of colour igniting ingredients
Strips away all yellow remnants and instantly refreshes your colour
Leaving your hair glossy with a beautiful pop of pale lilacs, looks amazing on colour treated hair
Has a stunning aromatic perfumed aroma, it cleanses and conditions
I cannot fault this product or deny it gives you amazing value for both the money and the quality
Tones softens and repairs damaged hair

I like the packaging of this product: very simple but impressive.

It did take a little time to figure out how to dispense the shampoo: at first I tried to unscrew it then I pushed down on half of the lid and still couldn't see how it came out but if you squeeze the container it does dispense.

The shampoo itself has a thick creamy consistency and it is quite a dark purple and a small amount goes a long way as it lathers up really well.

I felt that it has left my hair feeling lovely and soft even without conditioner.

Overall, I am happy with the tone of my hair and it's condition after using this product.

Priced at £21.90 at time of review I am happy to recommend but I did deduct one star because of the price.

I recently bleached my hair and it had a slight brass tinge to it, so I thought I'd give this shampoo a go. This smells amazing, it has a lovely natural scent and it's a nice thick consistency. Worked well to remove the brassiness from my hair and left my hair smelling nice and very soft. Very pleased!